Free Hugs (Abrazos Gratis), Change Your World with Real Social Connections
August 12, 2010 by George Canciani · Leave a Comment
Human contact, the ultimate social technology can change the world, one at a time.
Shift your attitude and shift the world. 
Sinek: How leaders inspire action
May 17, 2010 by George Canciani · Leave a Comment
“People don’t buy what you do, they buy why you do it.” For example, Apple starts with why it does what it does, progresses through how it’s different, and then talks about what it offers.
VW Campaign by Deutsch L.A.
January 28, 2010 by George Canciani · Leave a Comment
Humanizing narrative with feisty character, drawing historical parallels of cultural rituals with VW’s legacy. Sluggy Patterson, and the punchy tradition.
Austrian Armed Forces Ad
January 28, 2010 by George Canciani · Leave a Comment
The art of persuasion on primal instincts triggered with your basic ingredients and delivered with a smile. (It’s about the concept)