Five years ago Benkler presented his views on how open source social production would transform markets, and looking back we can see how quickly nascent economies based on collective production can shift the balance of power.
(2005) (18 min.)
“Eddi” organizes Twitter’s content. Researchers at PARC Lab, feed tweets into a search engine to extract content topics. “Eddi” takes the tweets, and feeds them into Yahoo!’s search engine. The search engine points “Eddi” to the topics contained in the tweet. “Eddi” then classifies all the tweets, and summarizes all the activity in a tag cloud. This approach generates tags by tapping the web’s collective intelligence.
Partial Transcript: “If you are a version of the shirtless dancing guy, all alone, remember the importance of nurturing your first few followers as equals, making everything clear about the movement, not you. Be public. Be easy to follow!
There is no movement without the first follower … The best way to make a movement, if you really care, is to courageously follow and show others how to follow.” Derek Sivers
