Le Théâtre du Nouveau Monde “Bourgeois Gentilhomme” campaign on Twitter
November 9, 2010 by George Canciani · Leave a Comment
“Le Théâtre du Nouveau Monde in Montréal makes a big impact with social media. The theater’s challenge was getting a younger audience interested in traditional theater and promote an upcoming production of a classic Molière comedy with a very limited budget.
Three characters issued more than a thousand tweets in Molière’s style and built a following of more than 1,000 fans.”
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