Sinek: How leaders inspire action

May 17, 2010 by · Leave a Comment 

“People don’t buy what you do, they buy why you do it.” For example, Apple starts with why it does what it does, progresses through how it’s different, and then talks about what it offers.

About George Canciani
Designing Whole Systems Frameworks for Sustainable Living. Disruption Catalyst, Interaction Designer, Visual Synthesizer, Awareness Strategist: Digital Marketing, Sensory Perception Strategy, Cultural Aesthetics.

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