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TMB Panyee Football Club, We Can Make a Difference : George Canciani – Zen Code

TMB Panyee Football Club, We Can Make a Difference

March 17, 2011 by · Leave a Comment 

Great creative production.
“TMB (Thai Military Bank) have launched a new brand vision “Make THE Difference” by making a film to inspire people to start thinking differently.

1986 a football team that lived on a little island in the south of Thailand called “Koh Panyee”. It’s a floating village in the middle of the sea that has not an inch of soil. The kids here loved to watch football but had nowhere to play or practice. But they didn’t let that stop them. They challenged the norm and have become a great inspiration for new generations on the island.”

Advertising Agency: Leo Burnett & Arc Worldwide

About George Canciani
Designing Whole Systems Frameworks for Sustainable Living. Disruption Catalyst, Interaction Designer, Visual Synthesizer, Awareness Strategist: Digital Marketing, Sensory Perception Strategy, Cultural Aesthetics.

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