Augmented Reality Billboard Inserts Viewers in a Street Confrontation

“The goal of the PSA is to encourage citizens to stand up for public workers in violent confrontations. The augmented reality billboard, placed above a busy intersection in Amsterdam, shows a real-time view of the street below but superimposes a green screen-filmed street fight into the otherwise empty curb space. As passersby stop to stare at themselves on the billboard, they are confronted with a tense altercation occurring right in front of them.”