Redesigning Design, Erik Spiekerman

Having applied Design Thinking throughout my career, and having spent time with clients in Europe and the US clarifying Design’s function in critical problem solving and as a methodology to expand business ecosystems, I found familiarity in Erik’s presentation offering some examples of Design Thinking applied to Apple’s iPod product line, and an innovative redesign of a bank’s savings account infrastructure.

“Creativity is the key resource to affect change. Design could be the guiding force behind the world’s innovative economy.” (In German, English slides, 16.5 min)