“Le Théâtre du Nouveau Monde in Montréal makes a big impact with social media. The theater’s challenge was getting a younger audience interested in traditional theater and promote an upcoming production of a classic Molière comedy with a very limited budget.
Three characters issued more than a thousand tweets in Molière’s style and built a following of more than 1,000 fans.”
“People don’t buy what you do, they buy why you do it.” For example, Apple starts with why it does what it does, progresses through how it’s different, and then talks about what it offers.
Humanizing narrative with feisty character, drawing historical parallels of cultural rituals with VW’s legacy. Sluggy Patterson, and the punchy tradition.