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Sapolsky on the Science of Pleasure : George Canciani – Zen Code

Sapolsky on the Science of Pleasure

March 21, 2011 by · Leave a Comment 

Robert Sapolsky, professor of biology and neurology at Stanford University, compares dopamine levels in monkeys and humans.

Sapolsky argues that in both, “Dopamine is not about pleasure, it’s about the anticipation of pleasure.” The difference from monkeys is that humans “keep dopamine levels up for decades waiting for the reward.”

About George Canciani
Designing Whole Systems Frameworks for Sustainable Living. Disruption Catalyst, Interaction Designer, Visual Synthesizer, Awareness Strategist: Digital Marketing, Sensory Perception Strategy, Cultural Aesthetics.

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