{"id":369,"date":"2010-05-17T13:35:21","date_gmt":"2010-05-17T21:35:21","guid":{"rendered":"http:\/\/blog.tribalcode.com\/?p=369"},"modified":"2010-05-17T13:35:21","modified_gmt":"2010-05-17T21:35:21","slug":"sinek-how-leaders-inspire-action","status":"publish","type":"post","link":"http:\/\/blog.tribalcode.com\/?p=369","title":{"rendered":"Sinek: How leaders inspire action"},"content":{"rendered":"<p><object width=\"446\" height=\"326\"><param name=\"movie\" value=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\"><\/param><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\"\/><param name=\"wmode\" value=\"transparent\"><\/param><param name=\"bgColor\" value=\"#ffffff\"><\/param><param name=\"flashvars\" value=\"vu=http:\/\/video.ted.com\/talks\/dynamic\/SimonSinek_2009X-medium.flv&#038;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/SimonSinek-2009X.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=848&#038;introDuration=16500&#038;adDuration=4000&#038;postAdDuration=2000&#038;adKeys=talk=simon_sinek_how_great_leaders_inspire_action;year=2009;theme=not_business_as_usual;theme=unconventional_explanations;theme=new_on_ted_com;event=TEDxPuget+Sound+;&#038;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\" \/><embed src=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" pluginspace=\"http:\/\/www.macromedia.com\/go\/getflashplayer\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" bgColor=\"#ffffff\" width=\"446\" height=\"326\" allowFullScreen=\"true\" allowScriptAccess=\"always\" flashvars=\"vu=http:\/\/video.ted.com\/talks\/dynamic\/SimonSinek_2009X-medium.flv&#038;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/SimonSinek-2009X.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=848&#038;introDuration=16500&#038;adDuration=4000&#038;postAdDuration=2000&#038;adKeys=talk=simon_sinek_how_great_leaders_inspire_action;year=2009;theme=not_business_as_usual;theme=unconventional_explanations;theme=new_on_ted_com;event=TEDxPuget+Sound+;\"><\/embed><\/object><\/p>\n<p>\u201cPeople don\u2019t buy what you do, they buy why you do it.\u201d For example, Apple starts with why it does what it does, progresses through how it\u2019s different, and then talks about what it offers. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cPeople don\u2019t buy what you do, they buy why you do it.\u201d For example, Apple starts with why it does what it does, progresses through how it\u2019s different, and then talks about what it offers.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,20,22],"tags":[78,21,84],"class_list":["post-369","post","type-post","status-publish","format-standard","hentry","category-culture","category-humannature","category-persuasion","tag-culture","tag-human-nature","tag-persuasion"],"_links":{"self":[{"href":"http:\/\/blog.tribalcode.com\/index.php?rest_route=\/wp\/v2\/posts\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.tribalcode.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.tribalcode.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.tribalcode.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.tribalcode.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=369"}],"version-history":[{"count":3,"href":"http:\/\/blog.tribalcode.com\/index.php?rest_route=\/wp\/v2\/posts\/369\/revisions"}],"predecessor-version":[{"id":372,"href":"http:\/\/blog.tribalcode.com\/index.php?rest_route=\/wp\/v2\/posts\/369\/revisions\/372"}],"wp:attachment":[{"href":"http:\/\/blog.tribalcode.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.tribalcode.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.tribalcode.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}